SEPHORA at Kohl's

SEPHORA at Kohl's in Lynchburg, VA, is a dedicated beauty retail destination offering a curated selection of prestige makeup, skincare, hair, and fragrance products within a Kohl's department store. Launched as part of a strategic partnership in Fall 2021, this specific location opened in Fall 2023. The shop provides an immersive beauty experience with products from over 75 popular brands, including FENTY BEAUTY by Rihanna, Drunk Elephant, and Tatcha. While the concept aims to make high-end beauty more accessible, the Lynchburg location currently holds a low customer rating. Sephora-trained Beauty Advisors are available to assist customers with product discovery and consultations, and the store occasionally hosts beauty classes.