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Ulta Beauty is a prominent American beauty retailer and salon chain, established in 1990. Headquartered in Bolingbrook, Illinois, it has grown to become the largest beauty retailer in the United States, operating across all 50 states. Ulta Beauty offers an extensive range of cosmetics, fragrances, skincare, and haircare products, encompassing both high-end and mass-market brands, alongside its own private label, the Ulta Beauty Collection. Each Ulta Beauty location features a full-service salon, providing a comprehensive array of beauty services including hair styling, coloring, and treatments, as well as makeup applications, lash services, brow grooming (waxing and tinting), skin services, and ear piercing. The company is recognized for its "all-in-one" approach, allowing customers to shop for products and receive professional services under one roof. While customer reviews are mixed, with some expressing dissatisfaction with customer service, many praise the variety of services and the expertise of the salon professionals, particularly for brow and hair services. Ulta Beauty also offers masterclasses and makeup lessons, further enhancing its role as a beauty destination.