PRO Makeup
Ulta Beauty, established in 1990, stands as the largest specialty beauty retailer in the U.S., renowned for its comprehensive "all-in-one" approach to beauty. The company's business model primarily focuses on retail, offering an extensive assortment of over 25,000 products from more than 600 established and emerging brands, spanning cosmetics, fragrance, skincare, and haircare. Complementing its vast product selection, each Ulta Beauty location features an in-store salon providing a range of services including hair, skin, and makeup. Praised for its diverse offerings and industry-leading Ultamate Rewards loyalty program, Ulta Beauty is a premier destination for beauty enthusiasts seeking both mass-market accessibility and prestige products.