Salon Service Group

Salon Service Group is a premier, family-owned professional beauty distributor serving the Madison, Wisconsin area. Founded in 1987 by Gino Barbo, the company has grown into one of the nation's largest independent distributors, exclusively partnering with licensed stylists and salons. Their Madison Pro Shop provides a boutique-style shopping experience, offering high-performance brands such as KEVIN.MURPHY, Eleven Australia, and Moroccanoil. Beyond product distribution, they are a vital resource for the local beauty community, providing advanced technical education, business-building programs, and marketing support. Professionals praise the Madison team for their deep product knowledge and commitment to the independent salon spirit.