
Bath & Body Works, founded in 1990, is a leading American specialty retailer renowned for its extensive range of personal care and home fragrance products. The company offers a diverse selection of soaps, lotions, fine fragrances, body care, and candles, establishing itself as a global leader in the industry. Praised for its wide array of luxurious scents and skincare items, Bath & Body Works maintains a strong connection with consumers, including Gen Z, and has been recognized for its cultural impact and consumer-first approach.