MISS A

Founded in 2013 by Jean and Kenneth Baik, Miss A is a popular retail destination known for its remarkably affordable beauty products, with most items priced at one dollar. Initially an e-commerce site, the brand has expanded to numerous brick-and-mortar locations, offering a wide array of cosmetics, skincare, makeup tools, and accessories. While it started by selling other affordable brands, Miss A now primarily features its own successful in-house line, AOA Studio, which constitutes over 90% of its sales. The brand is celebrated for making trendy beauty accessible, allowing customers to experiment with new products without a significant financial commitment.