Bluemercury

Bluemercury, founded in 1999, is a prominent luxury beauty retailer that began as an e-commerce platform before expanding into a nationwide chain of brick-and-mortar stores. Acquired by Macy's in 2015, it has grown to become one of the largest and fastest-growing luxury beauty product and retail spa chains in the U.S.. Bluemercury offers a meticulously curated selection of high-end skincare, makeup, hair care, and fragrance products, alongside personalized in-store facials and spa treatments. The brand is recognized for its expert beauty consultants who provide tailored advice, fostering a client-first approach to beauty discovery. Bluemercury also features its own proprietary lines, M-61 skincare and Lune+Aster makeup.