SEPHORA

Sephora is a French multinational retailer of personal care and beauty products, founded in 1969. As a premier global beauty destination, it offers an extensive range of high-quality makeup, skincare, fragrance, and hair care from nearly 340 curated brands, alongside its own private label, Sephora Collection. Renowned for its unique, open-sell environment, Sephora pioneered the "try before you buy" concept, allowing customers to test products in-store. Now owned by the luxury group LVMH, the brand is celebrated for its commitment to diversity, inclusivity, and empowering clients through personalized advice from its beauty advisors and in-store services like makeup applications and brow waxing.