Alpha Beauty Cosmetics

Alpha Beauty Cosmetics is a Latina-owned cosmetics brand and retail boutique located in Mission, Texas. Founded by professional makeup artist Liliana Uriza, the brand focuses on creating on-trend, affordable, and user-friendly products. With over a decade of experience working with major brands like Lancome and Giorgio Armani, Uriza's passion is to empower the Latina beauty community. The company is also a supporter of Latinas in Beauty, a non-profit dedicated to advancing Latina women in the industry. The boutique is highly rated for its curated selection of products, including foundations and brow pencils.