Ulta Beauty

Ulta Beauty, founded in 1990, is the largest beauty retailer in the United States, renowned for its unique "one-stop-shop" model. It offers an extensive range of prestige and mass-market cosmetics, skincare, haircare, and fragrances, catering to diverse beauty needs. Each Ulta Beauty location, including the Myrtle Beach store, features a full-service salon providing hair, skin, and makeup services. The company is praised for its broad product assortment and integrated service offerings, making it a comprehensive destination for beauty enthusiasts. Ulta Beauty also engages with its community through initiatives like Ulta Beauty World masterclasses.