Ulta Beauty

Ulta Beauty, founded in 1990, stands as the largest beauty retailer in the U.S., offering an expansive selection of over 25,000 products from approximately 500 well-established and emerging beauty brands across cosmetics, fragrance, skincare, and haircare categories. Renowned for its "All Things Beauty, All in One Place" concept, each store also features The Salon at Ulta Beauty, providing a full suite of professional services including hair, skin, and makeup applications. The Nampa, ID location upholds this comprehensive approach, praised by customers for its wide product range and accessible salon services. Ulta Beauty is recognized for its commitment to personalized service and its industry-leading Ultamate Rewards loyalty program.