Ulta Beauty

Ulta Beauty is the largest beauty retailer in the United States, offering a comprehensive "all things beauty" experience. Founded in 1990, it operates on a retail and service business model, primarily generating revenue from the sale of over 25,000 products from more than 600 established and emerging brands, ranging from mass-market to prestige. Each Ulta Beauty location, including the Nanuet, NY store, features a full-service salon providing hair, skin, makeup, and brow services. The company is praised for its extensive product assortment, loyalty program, and convenient shopping experience across its physical stores and online platforms.