PRO Makeup
Ulta Beauty is the largest specialty beauty retailer in the United States, established in 1990, offering a comprehensive range of mass-market and prestige beauty products alongside professional salon services. The company's business model integrates retail and in-store salons, providing a one-stop destination for cosmetics, skincare, haircare, and fragrance. While product sales are the primary revenue driver, Ulta Beauty's salons offer a variety of services including hair, skin, and brow treatments, as well as makeup applications and lessons. The Nashville, TN location, like others, is praised for its extensive product selection and convenient services, contributing to its generally positive customer reviews. Ulta Beauty also hosts masterclasses and workshops, further enhancing its role as a beauty authority.