PRO Makeup
Conscious Beauty Collective, established in 2022, was an innovative platform dedicated to showcasing and selling clean indie beauty and wellness brands. Operating through a series of successful pop-up stores across major cities, including Natick, MA, the collective aimed to empower women-owned businesses committed to ethical sourcing and sustainable practices. While the original pop-up model concluded in April 2024, the entity has since evolved into Power Beauty Collab, adopting a "shop-in-shop" strategy to continue curating and distributing its selection of high-quality, conscious beauty products within other retail environments. The initiative, founded by Lynn Power, emphasizes transparency and supports brands that prioritize both consumer well-being and environmental responsibility.