Bluemercury

Bluemercury is a premier luxury beauty retailer, founded in 1999 by Marla and Barry Beck, and now a key nameplate under Macy's, Inc. It has established itself as a leading destination for a highly curated assortment of prestige skincare, makeup, and fragrance brands, including SkinCeuticals, La Mer, and Anastasia Beverly Hills. The company pioneered a client-first service model, emphasizing hyper-personalized beauty interactions and expert advice from its "Beauty Experts." With over 180 neighborhood locations, Bluemercury operates as a high-end boutique, offering both retail products and in-store spa services like facials and brow treatments, positioning itself as an accessible, approachable luxury experience.