Bluemercury

Bluemercury is a premier luxury beauty retailer and spa, founded in 1999 by Marla and Barry Beck, and now a Macy's Inc. nameplate. It pioneered a client-first service model, emphasizing hyper-personalized interactions and expert advice across its curated assortment of high-end skincare, makeup, fragrance, and hair care brands. The company operates neighborhood-style boutiques that often include in-house spa services, such as facials and brow treatments, and carries professional-grade lines like SkinCeuticals. Bluemercury is recognized as a leading destination for discovering both legacy and emerging luxury beauty products, and also offers bridal makeup services.