Bluemercury

Bluemercury is a premier luxury beauty retailer, founded in 1999 by Marla and Barry Beck, and now operating over 180 locations nationwide as a Macy's Inc. nameplate. It pioneered a client-first service model, emphasizing hyper-personalized, high-quality beauty interactions from its in-store "Beauty Experts." The company is celebrated for its highly curated assortment of prestige skincare, makeup, and fragrance brands, with skincare representing the largest portion of its sales. Bluemercury differentiates itself from larger competitors by offering an intimate, neighborhood-style boutique experience, often including spa services like facials and brow treatments, making it a trusted destination for results-driven beauty solutions.