Bluemercury

Bluemercury is a premier national luxury beauty retailer, founded in 1999, that pioneered a client-first service model emphasizing hyper-personalized, high-quality beauty interactions. Acquired by Macy's, Inc. in 2015, the company operates over 180 neighborhood-style stores across the U.S. . The highly curated product assortment focuses heavily on clinical and luxury skincare, which accounts for the largest portion of sales, followed by color cosmetics, fragrance, and hair care . Bluemercury is respected for its expert 'Beauty Experts' who provide honest advice and for its portfolio of in-house brands, including M-61 and Lune+Aster .