Credo Beauty

Credo Beauty, founded in 2014, is the premier national retailer and standard-bearer for "clean beauty," often dubbed the "Sephora of Clean Beauty." The company operates both an influential e-commerce platform and a network of brick-and-mortar shops, including its New York location. Credo is distinguished by its rigorous "Credo Clean Standard," which bans over 2,700 ingredients, ensuring all products—from makeup and skincare to hair and body care—are safe, sustainable, and ethically sourced. Praised for its highly curated selection of over 130 brands and knowledgeable in-store staff who offer makeup and skincare consultations, Credo Beauty is a respected authority driving transparency and change in the global beauty industry.