senti senti

Senti Senti is a premier New York City beauty retailer specializing in a highly curated selection of hard-to-find Asian beauty and indie skincare products. Originally established in 2009 as oo35mm, the business rebranded in March 2024 to better reflect its focus on helping customers "feel" their best. Founded by sisters Sandy and Winnie, the shop has grown from its Chinatown roots to include a second location in Williamsburg. Praised for its wide product range, helpful staff, and community-focused events, Senti Senti serves as a trusted destination for authentic K-beauty and J-beauty essentials.