SEPHORA

Sephora is a French multinational retailer and a global leader in prestige omni-retail, founded in 1969 and owned by LVMH since 1997. The 808 Columbus Ave location in New York is part of the brand's extensive US footprint, which began in 1998. The store is celebrated for its unique "open-sell" environment, offering a curated assortment of nearly 340 brands across makeup, skincare, and fragrance. This location provides in-store services like Custom Makeovers and Beauty Classes, catering to beauty enthusiasts seeking expert advice and a diverse product selection. Customer reviews for this store are mixed, noting a wide selection but sometimes criticizing overcrowding and staff availability.