Sephora

Sephora is a French multinational retailer and a global authority in prestige beauty omni-retail, owned by the luxury conglomerate LVMH. Founded in France in 1970, the company pioneered the 'assisted self-service' model, encouraging customers to freely explore and test products. The 34th Street New York location is a flagship store offering an unparalleled assortment of over 340 curated brands, including its own Sephora Collection, across makeup, skincare, hair care, and fragrance. The store also provides in-house beauty services like full-face makeup applications, beauty lessons, and waxing, cementing its status as a comprehensive, elite beauty destination.