SEPHORA

Sephora's 557 Broadway location in New York's SoHo neighborhood is a flagship destination for the global prestige beauty retailer. Since opening its first U.S. store in this area in 1998, Sephora has defined the modern beauty retail experience, offering an unparalleled 'open-sell' assortment of makeup, skincare, fragrance, and hair care products from hundreds of established and emerging brands. The store is celebrated for its immersive shopping environment, knowledgeable Beauty Advisors, and in-store services, including makeup applications and 'Classes for Confidence.' It remains a critical hub for beauty enthusiasts and professionals seeking the latest trends and exclusive product launches.