PRO Makeup
SEPHORA at Kohl's represents a strategic partnership launched in August 2021, bringing Sephora's renowned beauty retail experience into Kohl's department stores nationwide. This innovative shop-in-shop concept offers a curated selection of over 135 prestige beauty brands, encompassing makeup, skincare, hair care, and fragrance, including popular lines like Fenty Beauty and Rare Beauty, alongside the Sephora Collection. Customers benefit from the convenience of shopping for high-end beauty products within a familiar retail environment, supported by Sephora-trained Beauty Advisors who provide personalized consultations and makeup application assistance. The collaboration aims to make prestige beauty more accessible to a broader audience, allowing shoppers to earn Sephora Beauty Insider points on their purchases.