Ulta Beauty

Ulta Beauty is the largest specialty beauty retailer in the U.S., offering a comprehensive 'all-in-one' destination for beauty enthusiasts. Founded in 1990, the company provides an extensive assortment of over 25,000 products from more than 600 brands, ranging from mass-market to prestige cosmetics, skincare, haircare, and fragrance. Each location, including the North Myrtle Beach store, integrates a full-service salon offering hair, skin, and makeup services. Praised for its vast selection and the popular Ultamate Rewards loyalty program, Ulta Beauty is a leading force in accessible and diverse beauty retail.