Ulta Beauty

Ulta Beauty, founded in 1990, is the largest specialty beauty retailer in the U.S., operating on a comprehensive retail and service business model. It offers a vast assortment of over 25,000 beauty products from more than 500 well-established and emerging brands, spanning cosmetics, skincare, haircare, and fragrance, catering to both mass-market and prestige preferences. Each Ulta Beauty location, including the Norton Shores store, features a full-service salon providing hair, skin, and brow services. The company is recognized for its loyalty program and omnichannel approach, aiming to be a one-stop destination for all beauty needs.