PRO Makeup
Ulta Beauty, established in 1990, is the largest beauty retailer in the United States, renowned as a comprehensive destination for cosmetics, fragrance, skincare, haircare products, and in-store salon services. With over 1,400 locations nationwide, including its Ocala, FL store, Ulta Beauty offers an extensive selection of more than 25,000 products from over 600 mass and prestige brands. The company's business model is primarily driven by product sales, with cosmetics, skincare, and haircare being key revenue categories, complemented by a full-service salon offering hair, skin, and makeup services. The Ocala location is particularly praised by customers for its talented cosmetologists and welcoming atmosphere, providing expert haircuts, coloring, and makeup application.