Ulta Beauty

Ulta Beauty is the largest specialty beauty retailer in the United States, established in 1990. It operates a unique hybrid business model, offering a vast assortment of over 25,000 beauty products from more than 600 well-established and emerging brands across all price points, including cosmetics, skincare, haircare, and fragrance. Each Ulta Beauty location also features a full-service salon, providing professional hair, skin, and brow services. The company is recognized for its comprehensive beauty destination, customer-centric approach, and its highly successful Ultamate Rewards loyalty program. Reviews often highlight the convenience of finding diverse beauty products and professional services under one roof.