Ulta Beauty

Ulta Beauty, established in 1990, stands as the largest beauty retailer in the United States, offering a comprehensive "all things beauty" experience. With over 25,000 products from more than 600 established and emerging brands, including its private label, Ulta provides a diverse assortment spanning cosmetics, fragrance, skincare, hair care, and beauty tools, catering to both prestige and mass-market preferences. Each Ulta location also features a full-service salon, providing professional hair, skin, makeup, brow, and ear piercing services. The company is recognized for its extensive product breadth, value proposition, and industry-leading Ultamate Rewards loyalty program.