PRO Makeup
Ulta Beauty, established in 1990, has revolutionized the beauty retail landscape by offering "All Things Beauty, All in One Place®". As the largest U.S. beauty retailer, Ulta provides an extensive selection of over 25,000 products from approximately 500 established and emerging brands, spanning cosmetics, fragrance, skincare, and haircare, alongside its private label. Each store features a full-service salon offering hair, skin, brow, and makeup services. Praised for its comprehensive product breadth and convenient shopping experience, Ulta Beauty is recognized for its commitment to personalized service and its industry-leading Ultamate Rewards loyalty program. While offering a diverse range of beauty services, its core identity is rooted in its expansive retail offerings, with makeup being its dominant product category.