Bluemercury

Founded in 1999, Bluemercury is a national chain of luxury beauty stores offering a curated selection of high-end cosmetics, skincare, and fragrances. Positioned as a neighborhood haven for beauty aficionados, each location, including the Palo Alto store, provides personalized, expert advice and in-store spa services like facials and brow treatments. The company carries prestigious brands such as SkinCeuticals, Nars, and Bobbi Brown, alongside its own proprietary lines, M-61 skincare and Lune+Aster makeup. While some customers praise the intimate shopping experience, others have noted aggressive sales tactics. Acquired by Macy's Inc. in 2015, Bluemercury serves as a primary destination for professional-grade beauty products and treatments.