Benefit Cosmetics Brow Bar

Benefit Cosmetics Brow Bar, located within the Ulta Beauty at Pawleys Island, is a premier destination for expert brow shaping and high-performance makeup. As part of the iconic brand founded in 1976 by Jean and Jane Ford, this location upholds Benefit's status as the 'World's #1 Brow Brand.' The Brow Bar specializes in signature services including brow waxing, custom tinting, and the popular brow lamination, all performed by licensed aestheticians. Customer reviews consistently award the location five stars, frequently praising artists like Zamaria for their precision and welcoming professionalism. It serves as both a retail hub for cult-favorite products and a specialized salon for transformative facial grooming.