Ulta Beauty

Ulta Beauty in Pawleys Island is a comprehensive beauty destination that combines a massive retail floor with a full-service professional salon. Established as part of the nation's largest beauty retailer, this location offers an unparalleled selection of over 500 brands, ranging from prestige cosmetics to drugstore favorites. The on-site salon provides expert hair styling, coloring, and specialized brow treatments at the Benefit Brow Bar. While primarily recognized for its retail dominance, the store is a local hub for beauty enthusiasts seeking both high-end products and professional services. Reviews frequently praise the wide product variety and the convenience of the 'all-in-one' beauty experience.