PRO Makeup
SEPHORA at Kohl's in Petaluma, CA, is a prominent beauty retail destination operating as a shop-in-shop concept within Kohl's department stores. Launched in 2021, this strategic partnership brings Sephora's renowned prestige beauty experience to a broader customer base, offering an extensive selection of makeup, skincare, hair, and fragrance products from over 125 popular and high-end brands. The 2,500-square-foot beauty sections are strategically located at the front of Kohl's stores, providing a dedicated space for discovery and personalized consultations with Sephora-trained Beauty Advisors. The initiative aims to attract new, younger, and more diverse customers to Kohl's, while allowing Sephora Beauty Insider members to earn and redeem points on their purchases.