PRO Makeup
Ulta Beauty, established in 1990, stands as the largest beauty retailer in the United States, offering a comprehensive 'all things beauty' experience. Each location, including the Petaluma, CA store, functions as a premier destination for cosmetics, fragrance, skincare, and haircare products, featuring over 25,000 items from more than 600 established and emerging brands, alongside its private label. Beyond its extensive retail offerings, Ulta Beauty integrates full-service salons that provide professional hair, skin, makeup, and brow services, including specialized bridal makeup applications. The company is recognized for its commitment to personalized service, engaging in-store events, and its industry-leading Ultamate Rewards loyalty program. Customer reviews for the Petaluma location reflect its broad appeal as a convenient beauty hub.