
Ulta Beauty, founded in 1990, stands as the largest beauty retailer in the United States, offering a comprehensive "all things beauty" experience. The company provides an extensive selection of over 25,000 products from more than 600 established and emerging brands, encompassing prestige and mass-market cosmetics, fragrances, skincare, and haircare. Each Ulta Beauty location, including the Poplar Bluff, MO store, features a full-service salon where licensed professionals offer a range of hair, skin, makeup, and brow services. The Poplar Bluff store is praised for its friendly and knowledgeable staff, with particular commendation for its salon services, including bridal makeup and hairstyling, ensuring a satisfying experience for beauty enthusiasts.