PRO Makeup
Ulta Beauty is a prominent American beauty retailer, established in 1990, that has redefined the beauty shopping experience by offering a comprehensive selection of cosmetics, fragrances, skincare, and haircare products alongside in-store salon services. Operating through its retail stores, e-commerce platform, and integrated salon services, Ulta Beauty provides a unique "all-in-one place" destination for beauty enthusiasts. The Princeton, NJ location, like others nationwide, offers a variety of services including makeup application, skincare consultations, and hair styling. Praised for its extensive product breadth, which spans both mass-market and prestige brands, Ulta Beauty is also recognized for its engaging environment and knowledgeable staff who provide personalized recommendations. The company regularly hosts events, including masterclasses, to further engage its community.