PRO Makeup
Ulta Beauty, established in 1990, stands as the largest beauty retailer in the United States, offering an expansive selection of cosmetics, fragrance, skincare, and haircare products from over 600 established and emerging brands. Beyond its comprehensive retail offerings, each Ulta Beauty location, including the Reading, PA store, features a full-service salon providing professional hair, skin, and makeup services. While product sales are its primary revenue driver, the in-store salons enhance the customer experience, offering services like hairstyling, makeup applications for special occasions including bridal, and brow treatments. The company is recognized for its diverse product range, value proposition, and commitment to customer loyalty through its Ultamate Rewards program.