Ulta Beauty

Ulta Beauty, established in 1990, is a leading American beauty retailer headquartered in Bolingbrook, Illinois. It operates on a unique retail and service business model, offering a vast selection of over 25,000 beauty products from both mass-market and prestige brands across cosmetics, fragrance, skincare, and haircare categories. Each Ulta Beauty location, including the Rehoboth Beach store, features a full-service salon providing a comprehensive range of hair, skin, brow, and makeup services. Praised for its extensive product assortment and convenient in-store services, Ulta Beauty is recognized as a one-stop destination for beauty enthusiasts, further enhanced by its popular Ultamate Rewards loyalty program.