Ulta Beauty

Ulta Beauty, founded in 1990, stands as the largest beauty retailer in the U.S., offering a comprehensive "all things beauty" experience. It provides over 25,000 products from more than 600 established and emerging brands, encompassing cosmetics, fragrance, skincare, and haircare. Each Ulta Beauty location, including the Rochester, NH store, integrates a full-service salon, providing hair, skin, and makeup services. The company is praised for its wide product selection, value proposition, and convenient omnichannel shopping experience, making prestige and mass-market beauty accessible to a broad customer base.