Ulta Beauty

Ulta Beauty is the largest beauty retailer in the U.S., renowned for its "all things beauty, all in one place" concept. Established in 1990, the company offers an extensive selection of over 25,000 products from more than 600 established and emerging brands, spanning cosmetics, fragrance, skincare, and haircare. Each Ulta Beauty store, including the Rocklin, CA location, features a full-service salon providing hair, skin, brow, and makeup services. The brand is praised for its inviting store layout, knowledgeable staff, and the industry-leading Ultamate Rewards loyalty program, which drives strong customer engagement and repeat purchases. Ulta Beauty aims to make beauty accessible to everyone, offering products across all price points.