Ulta Beauty

Ulta Beauty, founded in 1990, is the largest beauty retailer in the United States, operating on a hybrid retail and service business model. It offers an extensive selection of over 25,000 products from approximately 600 beauty brands, ranging from mass-market to prestige cosmetics, skincare, haircare, and fragrances. Each Ulta Beauty location, including the Rockwall, TX store, features a full-service salon providing hair, skin, brow, and makeup services, including bridal makeup. The company is recognized for its comprehensive product breadth, value, and convenience, aiming to be a one-stop shop for all beauty needs. Ulta Beauty also hosts masterclasses and sells professional beauty products, catering to a wide customer base.