MISS A

Founded in 2013 by Jean and Kenneth Baik, Miss A is a fast-growing retail chain known for its remarkably affordable beauty products, with most items priced at just one dollar. Initially an e-commerce platform, the company expanded into brick-and-mortar stores in 2016 and now operates numerous locations, primarily in shopping malls across the Southwest. While it sells a variety of accessories and jewelry, the store's main draw is its extensive collection of makeup and beauty tools, largely from its in-house brand, AOA Studio. Miss A has gained significant popularity through social media, appealing to budget-conscious consumers and beauty enthusiasts who enjoy experimenting with new and trendy products without a significant financial commitment.