PRO Makeup
Beauty Supply Warehouse (BSW) is a premier retail destination in San Diego, specializing in an extensive range of hair care products, wigs, and professional beauty supplies. Established in 2002, BSW revolutionized the industry with its 'superstore' concept, offering over 20,000 square feet of retail space dedicated to beauty. The University Avenue location is particularly noted for its massive inventory of over 10,000 wigs and a vast selection of hair extensions. Beyond retail, the facility houses a full-service beauty salon, providing a comprehensive experience for both professionals and enthusiasts. While reviews highlight occasional service inconsistencies, the store remains a go-to for its competitive pricing and unparalleled product variety.