Ulta Beauty

Ulta Beauty at Plaza at the Border in San Diego is a premier destination for all things beauty, combining a massive retail selection with professional salon services. Established as part of the nationwide chain founded in 1990, this location offers over 25,000 products from more than 600 brands, ranging from prestige names like Charlotte Tilbury to mass-market favorites. Beyond retail, the store features a full-service salon providing expert hair styling, skin treatments, and professional makeup applications. It is particularly noted for its Benefit BrowBar and highly-rated customer service. Reviews highlight the store's organized layout and the helpfulness of its beauty associates in providing personalized recommendations.