Credo Beauty

Credo Beauty is a pioneering retail leader in the clean beauty movement, often described as the "Sephora of clean beauty." Founded in 2014 in San Francisco by former Sephora executives, Credo offers a curated selection of skincare, makeup, and hair care products that adhere to a strict "Dirty List" of over 2,700 prohibited ingredients. The company champions safety, sustainability, and ethical sourcing across more than 120 brands. In addition to its robust e-commerce platform, Credo's brick-and-mortar stores, including its Fillmore Street location, provide in-store services like facials, makeup consultations, and expert advice from trained estheticians, making it a trusted destination for conscious consumers.