Sephora

Sephora is a globally recognized multinational retailer of prestige personal care and beauty products, founded in France by Dominique Mandonnaud in 1970 and later acquired by LVMH. With its first U.S. store opening in 1998, Sephora pioneered the "open-sell" retail concept, encouraging customers to explore and test a vast assortment of cosmetics, skincare, fragrances, and hair care products from hundreds of curated brands, including its own Sephora Collection. The San Ramon location, like others, offers an interactive shopping environment, expert beauty advice, and in-store services such as makeup applications, beauty lessons, and waxing. It is highly regarded for its customer-centric approach and its popular Beauty Insider loyalty program.