PRO Makeup
Ulta Beauty, established in 1990, is the largest specialty beauty retailer in the United States, renowned for its unique 'all-in-one' retail model. Headquartered in Bolingbrook, Illinois, the company offers an expansive assortment of over 25,000 beauty products from more than 600 established and emerging brands, spanning cosmetics, fragrance, skincare, and haircare. Each Ulta Beauty location also features a full-service salon, providing a comprehensive range of hair, makeup, brow, and skin services. This hybrid approach, combining mass-market and prestige beauty products with professional salon services, positions Ulta Beauty as a convenient and accessible destination for diverse beauty needs. The brand is praised for its wide product selection and its Ultamate Rewards loyalty program, which drives significant customer engagement.