PRO Makeup
Ulta Beauty, founded in 1990, is the largest specialty beauty retailer in the United States, renowned for its unique approach of offering both mass and prestige beauty products under one roof. With over 1,350 retail stores nationwide and a robust e-commerce platform, it serves as a comprehensive destination for cosmetics, fragrance, skin care, and hair care. Cosmetics consistently represent Ulta Beauty's primary revenue driver. Beyond its extensive retail selection of over 25,000 products from more than 600 brands, the company integrates full-service salons within most locations, providing professional hair, skin, brow, and makeup services, including bridal makeup applications. Customers frequently praise the inviting store atmosphere, well-organized displays, and the helpful, knowledgeable staff who offer personalized service. Ulta Beauty also hosts masterclasses and beauty events, further enhancing its role as a beauty education and retail hub.