Bluemercury

Bluemercury, established in 1999 by Marla and Barry Beck, is a premier luxury beauty retailer and spa chain with over 180 locations across the United States. Renowned for its meticulously curated selection of high-end skincare, makeup, fragrance, and hair care products, Bluemercury also provides personalized in-store spa services, including customized facials and expert brow styling. The company has further solidified its market position with its proprietary M-61 skincare and Lune+Aster makeup lines. Acquired by Macy's in 2015, Bluemercury is celebrated for its client-first approach, offering expert advice and a distinctive shopping experience that emphasizes hyper-personalized beauty interactions.